L A E L A


WHO IS LAELA, ANYWAYS?

Laela is our imaginary third sister. She embodies everything we want to be and how we want to be perceived. She is self-confident, strong, and unique in her own way. Laela has a mind of her own and lives her life.

Anna & Sara are behind the SISTER LAELA label. They’re siblings from Munich who are realizing their dream.
It all starts in Hawaii in 2017: Fate poses the question of life and death. We fight and win. After that, it becomes clear to us: We only have this one life and we want to do what’s important to us. This is followed by actions. Resignations, moves, and a journey to the other end of the world are around the corner.
During a road trip in New Zealand, we let ourselves be inspired. SISTER LAELA becomes real. Back in Germany, we only have one GOAL. To bring our imaginary third sister – SISTER LAELA – to life.
And here she is. Wild, cheerful, and strong.